What is ZED?
ZED is a marketing and insights group built for Gen Z, by Gen Z. ZED’s mission is to deliver impactful work that resonates with a Gen Z audience, and also provide emerging creators with creative portfolio-building opportunities, as well as mentorship. We’re tired of cringe-worthy Gen Z marketing ploys that don’t resonate with us. We aren’t waiting around for things to change—we’re doing it ourselves. We are backed by our parent agency, Republic, which has worked with big brands like Canadian Tire, Muskoka Brewery, LEGO, and more, since 2013.
Are you a legit business?
Yes, we’re real! Click here for the official press release from our parent company.
Why Gen Z?
Generation Z are a group of smart, entrepreneurial, socially conscious up-and-comers born between 1994 and 2003. This cohort is already fundamentally changing everything from food to social media to shopping and the workplace. Our spending power—estimated to be over $150 billion in North America—is unprecedented, yet brands are struggling to connect with us. We believe that ZED can be the catalyst to provide brands with what we are actually looking for, and the way we need it.
Who’s in the ZEDNetwork?
Our ZEDNetwork is a collection of 16 to 24 year olds across Canada. The network is comprised of a 50/50 mix of rural and urban Canadian youth, all of which are either in high school, early post secondary, or are not in school. They are socially saavy, counting top social media platforms Instagram, Facebook, and YouTube, and identify across a range of heritages from Aboriginal, Hispanic, African American, Arabic, South or East Asian, and Caucasian. We are actively looking for new network members, visit our Homepage to sign up.
How often are the surveys sent out?
Our surveys vary in frequency depending on our client work. Check your email inbox so you can be the first to know about our new surveys.
Do I get paid?
Of course! You will get compensated for the insights you contribute as a ZEDNetwork member. Each email to our ZEDNetwork will outline the details of that task’s payment. Additionally, you can opt to have your compensation donated to the ZED Charity Partner of Choice.
Why can’t residents of Quebec join the ZED Network?
Unfortunately, due to the laws and legislation in Quebec we cannot offer ZEDNetwork membership to residents of Quebec at this time. We are working on it and will be sure to update when we can.
Are you hiring?
We are actively recruiting for the ZEDNetwork, visit the Homepage to sign up. There are no ZED Team openings at this time.